In their most basic form, feature flags are like light switches: They let you turn features on and off. But behind this simple function lies a world o

5 Ways to Use Feature Flags for Smarter Releases

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2024-11-23 15:00:06

In their most basic form, feature flags are like light switches: They let you turn features on and off. But behind this simple function lies a world of possibilities. With feature flags, you can ship faster, reduce risk, and deliver personalized experiences without constant code changes or complicated deployments. In this guide, we’ll explore 5 essential ways to use feature flags in GrowthBook to optimize your software development process and ship smarter.

One of the most common use cases for feature flags is to power A/B tests. A/B testing lets you compare a control (your current version) with one or more variants to see which performs better. Whether you're optimizing call-to-action copy, testing pricing models, or tweaking product recommendations, A/B testing helps you make data-driven decisions.

Pretend you have a coffee company called, Split Bean, founded by former nuclear physicists. Their current homepage headline, "Engineered for Perfection: Coffee Crafted by Scientists," communicates their unique story. But what if a punchier headline would sell more beans? Time to set up a test to find out.