Authentication: The differentiator for ChatGPT plugins

ChatGPT plugins are now available to all Plus members. Although still in beta, these plugins hold great potential for AI-powered apps, as they seamlessly integrate with your business directly within the chat interface. However, the current state of ChatGPT plugins leaves much to be desired and falls short of achieving their full potential.

As you can see, I was unable to complete the booking process. Instead, the plugin repeatedly asked me to click the link, only to inform me that it couldn't complete the process. If this is the only solution, why didn't I simply open trip.com from the beginning? What sets it apart from the "Browsing" model that connects to the internet?

In a signed-in context, you may not even need to leave the chat interface! This level of integration can extend to numerous services, such as online shopping, food delivery, and scheduling.

Plugins with user authentication will stand out, because they can offer familiar digital experiences in a personalized manner, akin to having an online J.A.R.V.I.S. Furthermore, the benefits will be magnified based on the following predictions:

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