Why Facebook’s claims about the Ad Observer are wrong
Recently the Surgeon General of the United States weighed in on the spread of disinformation on major platforms and its effects on people and society. He echoed the calls of researchers, activists and organizations, like Mozilla, for the major platforms to release more data, and to provide access to researchers in order to analyze the spread and impact of misinformation.
Yet Facebook has again taken steps to shut down this exact kind of research on its platform, a troubling pattern we have witnessed from Facebook including sidelining their own Crowdtangle and killing a suite of tools from Propublica and Mozilla in 2019.
Most recently, Facebook has terminated the accounts of New York University researchers that built Ad Observer, an extension dedicated to bringing greater transparency to political advertising that was critical for researchers and journalists during the presidential election.
Facebook claims the accounts were shut down due to privacy problems with the Ad Observer. In our view, those claims simply do not hold water. We know this, because before encouraging users to contribute data to the Ad Observer, which we’ve done repeatedly, we reviewed the code ourselves. And in this blog post, we want to explain why we believe people can contribute to this important research without sacrificing their privacy.
