The way a user feels about something isn’t always related to a direct experience – effective psychology in UX design is instrumental for a variety of reasons as it’s responsible for shaping conversion as well as attitudes that can impact behavior in unexpected ways.
Like everything else, seemingly innocuous details can make a big difference in how users behave and thus, need to be tested and analyzed.
In the following, we’re going to discuss a couple of concepts responsible for driving user behavior then look at a few specific examples of features that subtly but significantly affect user perception.
We’ve discussed several app monetization strategies and tricks to grow your userbase over the years, discussing the value of the many different ways you can generate revenue with a digital product by using psychology in UX design to your advantage.
For example, one almost surefire way to get new users is by offering a discount when providing a less-common, pay-to-download app. And then there’s the freemium model which is used by a vast number of apps like Tinder, Zoom, Fortnite, and countless others. Either way, overall pricing strategies will look about the same.