Purchasing a battery electric vehicle (BEV) is a large commitment. The buy-in isn’t just mileage, how large the engine is, or what color the interio

Using Data to Understand EV Demand Suppression

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2023-01-25 04:00:08

Purchasing a battery electric vehicle (BEV) is a large commitment. The buy-in isn’t just mileage, how large the engine is, or what color the interior is. No, going electric involves charging. Buyers need to consider how and where they might charge up to ensure their BEV can make it from point A to Z.

Charging is a top concern for consumers considering going all-electric. In fact, a survey by AAA Motor Club found that beyond cost, 60% of consumers are concerned there are not enough places to charge, 58% are concerned about running out of battery power while driving, and 31% are unable to install a charging station where they live.

Take a look at the map below. Using AI and machine learning, BlastPoint’s algorithms identified three levels of adoption readiness at the Census Tract level based on key behavioral attributes.

Zoomed-out, the majority of the country may be ready to adopt soon (yellow), yet barriers – including infrastructure – exist keeping much of the country from starting. But, our data reveals that’s not the complete story for all yellow tracts.