Google has officially announced plans to gradually eliminate third-party cookies, a key aspect of its Privacy Sandbox initiative.
This phased approach begins with a 1% user testing period early in 2024, leading to a more extensive phase-out in the third quarter of 2024.
Third-party cookies are tracking codes set by websites other than the one you're currently visiting. These cookies are used primarily for online advertising and tracking user behavior across different sites. They help advertisers create a profile of your interests, leading to more personalized advertising experiences.
Google's decision to phase out third-party cookies, essential for many web functionalities, marks a significant shift in online privacy. This process aims to reduce user tracking across websites while ensuring essential online services remain freely accessible.
The initial 1% testing phase, set for early 2024, is crucial for identifying and addressing web compatibility issues. Google intends to manage this phase carefully to avoid significantly impacting user experience.