DuckDuckGo is rolling out an email privacy feature that strips incoming messages of trackers that can help profile you for better profiling and ad targeting.
Users of the service get a free “@duck.com” email address that cleans messages of trackers and forwards them to your normal inbox.
Currently in private beta, DuckDuckGo’s Email Protection service aims at shielding you from hidden trackers that are often embedded in emails from various companies.
Trackers can let email senders know when you open their messages and help ad companies create a profile for you based on collected metadata such as the device you used to read the email when you opened the message, and your general location. This sort of information can also end up in the hands of third parties.
Email Protection works by using a “@duck.com” address that filters out the hidden trackers in your messages and then sends them to your normal inbox.