Amazon is about to add cars and SUVs to the huge roster of things it sells online. People will be able to shop for Hyundai vehicles on Amazon through an agreement with the South Korean automaker.
Your new Hyundai Santa Fe or Sonata won’t be delivered to your front door in a gray van, though. Once you’ve selected your vehicle from a local Hyundai dealer’s inventory, you’ll pick up the car at a dealership, just like any other time a customer purchases a car.
Laws in most US states protect auto dealerships from automakers who might want to sell directly to consumers. Being able to literally buy a car online has been a source of contention for Tesla, Rivian and other automakers that prefer to deal directly with customers.
“It’s not like you’re going to buy it, and then the car will be delivered to your house the next day, like you’re a Prime member or something like that,” said Jessica Caldwell, an industry analyst with Edmunds.com. “If that is the expectation then that needs to be managed, because I would imagine that would lead to quite a bit of disappointment on the consumer end.”