Editor’s Note: Call to Earth is a CNN editorial series committed to reporting on the environmental challenges facing our planet, together with the solutions. Rolex’s Perpetual Planet initiative has partnered with CNN to drive awareness and education around key sustainability issues and to inspire positive action.
Dotted across rolling green fields at Bramham Park, a rainbow of plastic sheets flapped in the wind. The country estate, which had hosted around 100,000 revelers at the Leeds Festival in late August, stood empty — except for the remnants of their tents.
It’s a scene that, every summer, is repeated across the UK when hundreds of thousands of people attend music festivals across the country.
While clean-up volunteers help to scan the camping grounds for salvageable tents, most of the estimated 250,000 left behind at UK festivals annually end up in landfills, according to the Association of Independent Festivals.
Her startup, EnviroTent, is creating camping gear that’s recyclable and biodegradable – because it’s made from cardboard.