The coronavirus pandemic may have sidelined pop stars from live performances, but music fans' interest hasn't waned.
Music consumption in the first half of the year has remained robust even without the sold-out stadium tours, according to a new report. While on-demand audio streaming is up 15%, consumers are also looking to own more tangible collectibles like vinyl albums, which continue to surpass CD sales.
In the first six months of 2021, 19.2 million vinyl albums were sold, outpacing CD volume of 18.9 million, according to MRC Data, an analytics firm that specializes in collecting data from the entertainment and music industries.
Vinyl has slowly been making a comeback in recent years. In 2020, vinyl trumped annual revenue of CDs in the U.S. for the first time in 34 years, the Recording Industry Association of America reported.
That trend is continuing in 2021. The number of vinyl LPs sold rose 108% in the first six months of the year, up from 9.2 million during the same period in 2020.