The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among othe

United Airlines starts serving passengers personalized ads on seat-back screens

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2024-06-07 17:30:05

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

United said its new platform, Kinective Media, is already working with Norwegian Cruise Line , Macy's , IHG Hotels & Resorts , TelevisaUnivision and JPMorgan Chase , which offers a host of co-branded credit cards with United.

The platform is the latest example of airlines trying to drum up new lines of revenue and leverage their lucrative loyalty programs. Delta Air Lines said in early 2023 that it would start offering free Wi-Fi to customers if they were registered members of its SkyMiles frequent flyer program.

"Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel — from brand consideration to conversion — in a way that's highly personalized and relevant, and we're already seeing impressive results," Richard Nunn, CEO of United's MileagePlus loyalty program, said in a news release.

Customers can opt out of seeing targeted ads through a United web page, and United says advertisers can't access customers' personally identifiable information, the airline said.