China's Gen Z and millennials are increasingly documenting their rural day-to-day "retirement" lives on social media after declaring th

Young Chinese are 'retiring' in the countryside as China's unemployment woes grate

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2024-10-02 03:30:08

China's Gen Z and millennials are increasingly documenting their rural day-to-day "retirement" lives on social media after declaring that they got laid off, quit or are simply jobless. These self-identified "retirees," who often state they were born in the 90's or 00's in their profiles, post their journeys online as they embark on extended career breaks or remain unemployed.

Last year, a 22-year-old self-proclaimed retiree who goes by the alias of Wenzi Dada set up residence in a bamboo shack at the edge of a cliff in China's mountainous Guizhou province. Wenzi, who previously held a variety of jobs in auto repair, construction and manufacturing told local media that he grew tired of dealing with machines every day and quit to return to his hometown. He tried to find a job there but was never satisfied with the options.

"As time goes by, I begin to think about the meaning of life. Life is not just about the prosperity of the city. The tranquility of the countryside is also a kind of beauty," he wrote in his Douyin profile, according to a CNBC translation. Douyin is the sister app to ByteDance-owned TikTok and tailored to the Chinese market.