Taco Bell is giving you a reason to stop by every day and grab your favorite (or most convenient) taco. You can now buy its new Taco Lover's Pass for around $10 (price varies by location) and snag one of its seven taco options every day for 30 days.
The pass is available only through the Taco Bell app, where you can order food ahead of your visit and access various rewards. In a test program in Tuscon, Arizona, in September last year, the pass brought new customers to the mobile app, the company said.
3. The Taco Lover's Pass will be the top option. Select Get The Pass and then tap the Get a Pass button at the top. You may need to log in again.
From a strictly financial perspective, it makes sense to use the pass to grab as many Doritos Locos Tacos Supremes as you can. Nabbing one of those (normally a whopping $2.69 each) every day could net you a savings of $70.70 over your 30 days. Opting for one of the cheapest choices, like a crunchy taco ($1.49), will save you $34.70. (The pass runs from $10, based on location. Taco Bell didn't immediately share the range of prices.)