Contxto – Thanks to the coronavirus outbreak, businesses everywhere are leaving their comfort zone and entering new, somewhat uncharted territory. One of my favorite novelties is the way in which video games are garnering attention and the role startups in Latin America are playing in this dynamic.
From luxury brands playing virtual tennis to snazzy pixelated outfits, the boundaries between the digital realm and “the real world” are being erased by startups and video games.
The House partners with @ClashTennis, the closest mobile game to the real experience of playing tennis created by @wildlifestudios. Players will be able to discover exclusive #Gucci looks and be able to participate in a special Gucci tournament. More https://t.co/nhMJJUxjWM pic.twitter.com/rwoLFSYvTP
Through their collaboration, users of the startup’s Tennis Clash game can tap into Gucci-branded outfits and gear. The pair will also host a special tournament, “the Gucci Open” starting next Thursday (25). During the event, users will face off in a special tennis court.