Building a network around your personal or company brand is the new black in b2b marketing. In this post, I share my advice on how to post on LinkedIn consistently based on the recent observations I got when developing my network.
Be a journalist at heart. Search for and collect things that draw your attention. Create bookmarks and take notes. You're not to publish them immediately! Wait for a while and you'll know who is the best fit to tag in this post and ask to leave a comment. Gather several bookmarks into one publication. Watch the trends to find the best timing and share your perspective of the situation.
I'll bet you take notes during learn and share meetings, video lessons, reading books. Why not share them with others? This information is likely to find its readers. Getting feedback on what you've just learned widens your perspective, reveals subject matter fans and haters, adds value, and shows that you're a human. You may not know something but it's okay.
Create the right setting before feeding them with information. Let's imagine that you have a movie day. You come to the movie theater, buy tickets, snacks, read posters about an upcoming premiere while waiting. Then you make yourself comfortable in a cozy chair. The lights are off; an opening scene is on the screen. Use the same tricks to create a setting around what you want to say. Plunge them into context, evoke necessary associations and emotions.