Why Do LLM Writing Tools Suck So Much?
This week we launched Cortex Click, a new platform for generating, editing, and publishing developer marketing content. Read on to learn more about why we built it, and why we believe it's a better approach to LLM-powered content creation.
If you’re anything like the dozens of CEOs, CMOs, and marketing practitioners that we’ve worked with over the last six months, combining the words “LLM-powered” and “developer marketing” in the same sentence (rightfully) strikes fear into your heart.
Just as spam became synonymous with unwanted emails, slop has quickly become synonymous with low-quality, AI-generated content. This poses a significant threat to the internet, even more so in developer marketing where user conversion hinges on trust and content that helps people get their jobs done quickly.
Yet, when applied thoughtfully, LLMs offer substantial benefits: higher output from your existing team, the ability to spread your message further, and more customers that get answers to their questions before bottoming out on support channels. This potential is driving an industry-wide scramble to make sense of the landscape.
