Amazon is reportedly planning to release a newer, subscription-based version of Alexa with generative artificial intelligence support that will cost as much as $10 a month according to a report form The Verge., This was all first reported by Reuters last May. Alexa will still be free for the basic version you have now, but the newly upgraded version will offer conversational generative AI with a monthly fee.
Now The Wall Street Journal has said its sources think the new version of Alexa with a monthly fee could launch as soon as this month.
It is reported that Amazon is targeting an August launch date for this new version of Alexa but that is subject to change. This comes as Amazon has started to roll out an improved version of Alexa on Fire TVs to help make finding movies and TV shows easier.
Amazon hopes that putting its AI-upgraded Alexa –which may be called “Alexa Plus” or “Remarkable Alexa”– behind a paywall will drive revenue, but the plan is under a lot of pressure.