What Do You Know About Type?
Typography is all around us. It plays an important role in every form of media — whether you are designing a brand identity, a book, a website, or a brochure. It is so important, that it can even be a matter of life and death. How? You might ask. One great example of this is the use of type in highway signage.
Highway signage makes use of the letter form in the image on the left because it is easy to read even at 60 miles an hour. It is also legible from a sufficient distance so the driver can read it in time to make quick decisions, even under the worst conditions.
A typeface is the collective name of a family of related fonts eg. Roboto, while fonts refer to the different weights, widths and styles that make up a typeface e.g. Roboto medium, Roboto light, Roboto italic, etc. Each variation of typeface is a font. Simply put, font is what you use while the typeface is what you see.
Serif: Serifs have letters with little extenders, also known as “feet” at the end of each stroke. They are a good choice for projects involving lengthy texts — books, newspapers and magazines — because they are easy to read. Examples are Times New Roman, Courier, Georgia, Garamond, etc.
