On Being a Good Newsletterer — by Craig Mod
This is something I ask myself each and every time I send out a newsletter. In 2019 I shot some 150,000 words into the ether between my two newsletters, Ridgeline and Roden, to tens of thousands of readers. I also subscribed to upwards of thirty newsletters last year. And then unsubscribed from upwards of thirty. I stuck it out with only a few, and noticed some patterns in Newsletter Goodness. Here they are:
Hi, I’m Craig Mod and you’ve signed up for Humidity Monthly, a monthly newsletter on all things humid. Just kidding. (Although I could very easily write such a thing.) You’ve signed up for the Roden newsletter, which has no explicit theme and threatens only to inspire you to one-click unsubscribe
I’m Craig Mod and you (in theory) signed up for this weekly letter on walking — yes, walking (you know: the literature of walking, walking experiments, publishing and walking, talking-and-walking; the permutations of walking abound, and we are here to drill down into them all).
I’m Craig Mod and this is the Ridgeline newsletter about walking, mostly walking in Japan. You signed up on my website. If you’d like to unsubscribe, just click that link or the one at the bottom. One click, all done, good bye.
