#11 - Why "Bring Your Own Audience" (BYOA) will win

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Distribution platforms like YouTube and TikTok will always have an important role in the creator economy. But with the rise of Bring Your Own Audience (BYOA) platforms, there’s a new sheriff in town.🤠

Over the past couple of years, companies such as Patreon, Onlyfans, Shopify, and Gumroad are quietly (kind of) gaining momentum.

Let’s talk about the reason this makes sense for creators, and why BYOA will thrive alongside distribution platforms while ushering in more creator-centric products.

BYOA’s core value is not top of funnel discovery, there is no algorithm creators have to dance around to get eyeballs. With BYOA, the creator’s job is to drive traffic to the BYOA platform, and the platform’s job is to convert that traffic into creator value.

Contrast this with a traditional content distribution platform, where the winning formula is to ensure consumers see the content that results in more time on the platform, so that ads can be shown to generate ad revenue.

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