Even when footballers played for the same team, the male team played in crowded stadiums. The female team in empty stadiums. 1. In the business

Half fans (And why creativity is subtraction)

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2021-08-16 16:00:05

Even when footballers played for the same team, the male team played in crowded stadiums. The female team in empty stadiums.

1. In the business world when people solve problems typically they think, "What can I add that will make this better?". But real creativity is all about subtracting, not adding new elements to an idea. It's about having the balls to choose what to leave out, until there's only ONE simple thought left. ONE clear, easy to understand, powerful concept.

3. Most business and marketing problems are perception problems. Instead of focusing your marketing dollars on encouraging consumers to change behaviors, focus on removing all the psychological barriers that are blocking change.

🚀 Founder & Chief Copywriter: Teardwn 💌 Newsletter: Creative Samba 🏂 Side projects: 👀 Great Landing Page Copy + ✍️ Copy Ipsum + 🎧 Chill Music Club

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