Dove rejects AI beauty standards in powerful new campaign
Personal care brand Dove has become known for its campaigns championing real people with real bodies, as exemplified by its shunning of TikTok 'beauty' filters. And now, the brand is targeting AI in the latest iteration of its decades-old Real Beauty campaign.
The brand announced this week that it will never use AI-generated imagery to represent “real bodies” in its ads. And in a powerful short film, it takes aim at the generic and unrealistic beauty standards depicted in images churned out in text prompts such as "the most beautiful woman in the world." (For more great ad campaigns, check out the best print ads of all time.)
"Today, almost 9 in 10 women and girls say they have been exposed to harmful beauty content online," Dove announces. "One of the biggest threats to the representation of real beauty is Artificial Intelligence. With 90% of the content online expected to be AI-generated by 2025, the rise of AI is a threat to women's wellbeing, with 1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know it's fake or AI generated."
Kudos to @Dove for rejecting AI imagery & only using real ppl in its ads. Great products, great company👏👏👏👏April 9, 2024
