“Cold email is dead. It’s SPAM! Stick a fork in it. Within five years, something new is going to replace email.”
I’ve built relationships with Gary Vaynerchuck, Tim Ferriss, Matt Mullenweg founder of WordPress, the Winklevoss Twins, on and on and on … through cold email.
I grew this very blog from 0 to 20,000+ subscribers in two years allowing me to earn my first $100K from my PRThatConverts program … through cold email.
If you send someone you’ve never met an email you found through a publicly available email address, it’s cold email. Or …
A cold email is like sending an email to a business acquaintance, except the recipient doesn’t necessarily know you that well, if at all.
You’d send effective cold emails to get guest posting guidelines from editors, to get feedback from an influencer, or to start a conversation with a potential client.
The real world equivalent of this email would be like saying, “Hi,” to a friend of a friend you bumped into at a conference.