This summer, I unplugged for 3 months to focus on family back home in California. I bought a house in London. I left Deliveroo after 3 transformative

Case Study: Positioning your way to PMF

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2021-09-27 16:30:02

This summer, I unplugged for 3 months to focus on family back home in California. I bought a house in London. I left Deliveroo after 3 transformative years. Now, I’m two months in (and still pinching myself) at a company called Lune - where we help businesses leverage climate strategy (specifically, high quality carbon offsets) to cultivate brand differentiation, harness customer loyalty, and accelerate sales cycles.

Leaving Deliveroo was one of the hardest decisions I’ve made in career; but thankfully, joining Lune was one of the easiest.

Lune’s API technology is beautiful because it is (real, impactful) climate action — at scale. Any business can begin to offset its products and services without an ounce of added friction or thinking imposed on the customer experience.

I’ve been working with our founders to practice what I preach: get uncomfortably narrow to solve the needs of one customer better than anyone else.

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