The Tour winner's first foray into the design world represents his ice cold mindset and burning legs with a dose of high tech security for good measure.
Tadej Pogačar might not have had the World Championships he wished for, with a human-like 37th place finish for the double Tour de France-winning superstar, more than six minutes down on race winner Julian Alaphillipe. That said, Pogačar battled to 37th place in style aboard one of the finest looking bikes in the peloton (IMO), a custom painted Colnago V3Rs.
Pogačar himself proposed the Ice and Fire design concept and contacted Colnago just after the Tour to create the custom design for the Flanders 2021 World Championships. The white/ice in the design is said to represent the temperature of Pogačar’s thoughts when he is racing: Foreigner levels of ice-cold. While the red/fire represents “the burning in his legs that takes hold as he pushes hard on the pedals toward victory.”
While I sort of wish I hadn’t heard the design concept, nothing could detract from the beauty of the paint job. To say this frame is painted white and red would be an understatement similar in magnitude to saying Tadej Pogačar is a good cycler. Colnago has used its “frozen edition” paint for a deep winter frost-like effect throughout the frame. The frame also features the Colnago name on the downtube, Colnago clubs logo on the head tube, Pogačar’s first design credit, and the Campagnolo logo – almost perfect, if only it weren’t for that Emirates logo on the top tube.