Product-market fit (PMF) is the key that unlocks a start-up's growth. Therefore, finding PMF is the most important job for a start-up founder or

Product-Market Fit Report

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2023-06-03 06:00:02

Product-market fit (PMF) is the key that unlocks a start-up's growth. Therefore, finding PMF is the most important job for a start-up founder or founding team. This report was created to help those founders benchmark their own progress against others on the same exact journey.

Researchers point to “tackling interesting problems” rather than those “serving a market need” as the root cause of start-up demise.

It’s no surprise that start-ups obsess over finding product-market fit (PMF) — preferably as quickly as possible. But no one feels this pressure more than the CEO of a brand-new start-up. Without a strong customer base, seasoned product, and full sales pipeline, it’s easy to feel like a castaway lost at sea.

To make matters worse, until you find PMF, you face ongoing pressure from your board. To them, it’s “the thing that matters most” — until you find it — and then it doesn’t matter anymore.

For the unfamiliar, PMF is when a product satisfies a strong market demand. In plain words, the product solves a problem, and customers buy it consistently to solve that problem. Bonus points if they also share the product with their peers. So, what can a start-up CEO do to find PMF (and quickly)?

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