How to Fix Poorly Performing Facebook Ads: These Are the Biggest Mistakes I See
I run Facebook ads for a living and thus, I have seen the ugly underbelly of many ad accounts. There are many common mistakes I come across that are relatively easy to fix.
A lot of people come to me for help with ads when they have only been running their business for a short amount of time and haven’t proven their product. This is by far the biggest issue I see.
Most of these people have very low quality websites that look like a generic Shopify dropshipping website. It’s important that your website or landing page is of the highest quality and is optimised for conversions.
It’s also important that you have the budget to run a successful campaign, Facebook ads aren’t for everyone and some people are best off building organic traffic channels before exploring paid ones. Micro-influencer marketing is a good alternative to Facebook ads when starting out.
I recently made a post about how to test Facebook ads successfully so I won’t go into too much detail. The biggest mistakes I see in the testing phase are stacked audiences, budgets spread too thin, audience expansion, CBO (Campaign Budget Optimization) instead of ABO (Adset Based Optimization), and not enough time being allowed for an ad set to test.
