Avoid Malicious Attacks & Lost Ecommerce Revenue: The Benefits of a Proxy Server
An e-commerce website is very much like a physical store but in the digital space. If you were operating the latter, you would do everything you can to secure the premises. Such include installing proper locking systems and mounting monitoring cameras.
You would also invest in hiring security personnel. Their work would be to check people walking in and out of the establishment. They may also run extra checks, such as scanning visitors and whatever they are carrying.
That, in its simplest element, is what you get with a proxy server on your e-commerce website. The proxy acts as a middleman, between your browser and remote servers.
When operating an online business, it helps to have some level of anonymity. You want to be able to use the website without revealing your location. Installing a proxy server gives you anonymity and privacy while online.
It does this by hiding, masking, or assigning you a different IP address. An IP address is like a physical address but online. When you send out internet search requests, the remote servers see the proxy address.
