New and Innovative vs. Mature and Trusted Brand Positioning. Exclusive Research on Who Responds to What
Everyone who’s ever struggled, or are currently struggling with positioning their brand, would agree that it is not an easy affair. The wrong decision can position your business in front of the wrong audience and ruin your company’s growth and survival chances.
As a result, any entrepreneur who wants to have a successful start in the market must understand how to utilize brand positioning concepts to make their company appealing to its target market.
And to make it easy for you, we put several brand positioning ideas to the test to see how customers react to brands that take a modern vs. traditional approach.
First, when you look at successful firms in any sector, you'll notice that they didn't simply create a strong brand around their products and services; they also positioned their brands to ensure that they had a strong influence on their target audience.
It was obvious from a distance that some customers were attracted to brands positioned in a specific way, and we needed to determine which audience demographics were drawn to a particular position.
