Cart abandonment is one of the most frustrating challenges eCommerce store owners face. Imagine this : you’ve spent time, effort, and money bringing

The Psychology Behind Cart Abandonment: What Drives Customers Away?

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2024-11-18 14:30:07

Cart abandonment is one of the most frustrating challenges eCommerce store owners face. Imagine this : you’ve spent time, effort, and money bringing customers to your site. They’ve browsed your products, added items to their cart, and are just one step away from completing their purchase—only to leave without buying . Why does this happen?

The answer lies in understanding the psychology behind cart abandonment. By exploring the behavioural and emotional triggers that drive customers away, you can create a more seamless shopping experience, recover abandoned carts, and increase your conversion rates.

In this article, we’ll dive deep into the factors behind cart abandonment, supported by insights from CartBoss, a powerful tool designed to help eCommerce businesses recover lost revenue. Along the way, we’ll reference related articles from CartBoss’s blog to provide a well-rounded perspective. An interesting article talks about the most popular reasons why visitors abandon their shopping carts – you’d be surprised to learn why!

Cart abandonment isn’t just a small issue—it’s a massive one. Research shows that the average cart abandonment rate across industries is approximately 70%. This means that out of 10 shoppers who add items to their cart, only 3 complete the purchase. For mobile shoppers, the abandonment rate is even higher, often exceeding 80%.