Why Specs Matter: Breaking Down Barriers to Sustainable Concrete
In the eight years I’ve spent championing CarbonCure’s sustainability mission, the question I hear most often from developers, designers, and policymakers is, “CarbonCure sounds like a no-brainer—why aren’t you everywhere?”
CarbonCure reduces the carbon footprint of concrete by introducing recycled CO₂ as an admixture. The technology improves concrete strength so concrete producers can use less cement while maintaining the performance criteria. Concrete created with CarbonCure is supplied to construction sites with minimal, if any, cost differential. Quite simply, it’s the same concrete with less carbon.
So my job should be easy, right? Wrong! The reality is, CarbonCure—and any other sustainable building material innovation—faces barriers created by outdated specification practices in almost every market we operate in.
This is at odds with emerging policy on climate change, industry missions to reduce carbon, and a host of other modern initiatives driving change in construction.
