Elon Musk confirms Twitter's transformation is complete. It's now X.com.
The billionaire head of Tesla, SpaceX and other companies bought Twitter for $44 billion in late 2022 and announced the rebrand to X last July.
Queries to Twitter.com redirected users to X.com on Friday morning, though the original domain name still appeared on some browsers.
Musk has repeatedly used the letter X in the branding of his companies, starting in 1999 with his attempt to set up an online financial superstore called X.com.
The Chinese app is much bigger than X and weaves together messaging, voice and video calling, social media, mobile payment, games, news, online booking and other services.
He has fired thousands of staff, overseen major technical problems and reinstated accounts of right-wing conspiracy theorists, as well as former President Donald Trump.
The EU demanded earlier this month that X explain its decision to cut content moderation staff, giving the company a deadline of Friday.
