The Problem With Design is Designers
No procedural change to design will ever outperform the personal changes a designer is willing to make. When it comes to both results and the experience of achieving them, good design is so much more about what gets done and who does it than how.
This is also why writing about design is almost always more compelling when it is about problems, context, and adjacent conditions than the procedures we follow to grapple with them.
And yet, few things are as sacred to designers as process. To which I say, a process is only as good as its fit to the user. Designers continually evangelize procedures with the belief that they will and should work for everyone, when what they actually know is that they work for them. That knowledge is good. But it is self-knowledge masquerading as procedural expertise.
Self-knowledge needs no costume. A designer with insight is more equipped to solve any problem than ten with instructions. (It is that designer, by the way, the one with self-awareness, who will recognize when they are not the right person for the job.)
