Google's Search Results are Infested, and Open AI is Using Google's Playbook from the 2000s - Chuck W Nelson

But it returns, only for you to swipe again, and that tinge of frustration starts to bloom. It returns, and now your lunch is no longer the focus, but this annoying fly whose buzzing is now an obstacle to a perfectly nice picnic.

When Google came onto the scene, I credit its success to the tried and true paradigm that makes companies successful: simple and easy to use.

Yahoo was dominant back then, and it tried to put everyone and everything in front of you. Then we learned about the paralysis of choice. Too many choices, the mental fatigue weighed in, and the product became difficult to use.

Enter Google, and it was Feeling Lucky. Just a search input, logo, and some minor text. The next step was clear. And the search results were a simple list. Sequential to avoid mental fatigue, and just enough description to make an informed choice.

Google added advertising. Their first iteration was clearly marked and outside the search list. Trust in the organic results mattered to Google, and it would be off-brand to show you could pay to be at the top of that list.

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