The Next Stage for Chips and Cheese - Chips and Cheese
We here at Chips and Cheese have been busy building the best benchmarking bonanza we believe the industry needs. You might read us for our detailed content, or for our open source tests over on GitHub, but one thing is certain, when we became a 501c3 organization earlier this year (see The State of the Union post for details), our goals as an official registered charity have been to provide tools to the community to enable deep architectural analysis of the latest computer cores and graphics subsystems launched on any continent. We’ve used these tools for our coverage of AMD, Intel, Ampere, Zhaoxin, NVIDIA, and many others, and have had engineers from these companies request more detail on how our tools work.
As part of that journey, we want to be able to provide a wide reaching platform with engaging touch points for the community and the industry. In recent months, you may have seen us participate in recorded 1-on-1 style interviews with leading chip architects, helping us get to the bottom of some of these design decisions. Another avenue you can follow us is over on the YouTube channel, which will be crossposted here.
One of the limiting factors for Chips and Cheese over the past year has been access and growth. On our Wordpress platform, while mature, we have been relying heavily on word-of-mouth, social media, regular visitors, or subscribers to our RSS feed. In short, an old-media route. This is despite remaining ad-free, a key tenet of the Chips and Cheese ethos. As we have seen in recent weeks even, such as with the death of AnandTech (a spiritual predecessor) the old-media route has by-and-large died.
