J.D. Power Quality Survey Reveals Dodge and Kia in First Place
The J.D. Power 2020 Initial Quality Study was released yesterday, June 24, 2020. The purpose of this annual survey is to identify and examine issues that new vehicle owners often encounter shortly after purchasing.
The J.D. Power Initial Quality Study fields data only from the first ninety ownership days. Although this may seem like a short period of time, Dave Sargent, J.D. Power’s VP of automotive quality, remarked that, “[i]nitial quality is critical to the overall new-vehicle ownership experience”, as all manufacturers should strive to produce vehicles that prove reliability from the very beginning. Furthermore, Sargent emphasized that the true purpose of this survey is to assist manufacturers in designing more advanced, efficient, and higher quality vehicles in the future.
At the top of the list this year were Kia and Dodge, tied for first place with an astounding average of only 136 problems per 100 cars, with Chevrolet and Ram finishing in a close second with only 141.
