What Are Americans Doing While They Watch TV? A Majority Turn to a Second Screen

Watching TV is a fundamental part of American society today. It allows us to stay informed with news and unwind with our favorite shows and movies, or to have something on in the background for white noise. As we sit down to watch TV, what are we doing with our other devices? According to the latest CivicScience data, the majority of TV watchers (66%) turn to a secondary screen or device (such as a tablet, phone, or laptop) as they watch TV. More (two in five) TV watchers are using a second device to scroll through various mobile apps, games, and other content, versus post on social media or text/email.  Interestingly, looking at monthly device usage throughout 2022, TV watchers minimized their device usage in the spring and early summer months. When August rolled through, however, device usage retook the lead with mobile apps, games or other content being the primary usage.

Gen Z adults certainly value their TV time, but they’re also the most likely age group to pick up a second device while they watch, as only 11% say their other devices are put away when the TV is on. More than half (52%) of Gen Z TV-watchers are viewing mobile apps, games, or other content, while 30% are using social media.

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