What brands are using weird and wonderful pieces of information to target you? We thought we’d find out. By compiling some of the world’s most-use

Big brother brands report: which companies track our personal data the most?

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2021-06-22 11:30:09

What brands are using weird and wonderful pieces of information to target you? We thought we’d find out. By compiling some of the world’s most-used apps and the data they take from you, we’ve characterised the companies using your identity the most.

We all do it - click ‘accept’ on a cookie pop-up without reading any of the information, just so we can see a website sooner. It’s almost become second nature, with those little boxes getting in the way of what we actually want to do.

But what do cookie pop-ups actually give websites access to? What data are we giving up everytime we click ‘accept’, and which businesses use it most?

The kind of data companies collect ranges from the things you might expect - like your name, date of birth and email address - to the more obscure, like your pets, hobbies, height, weight and even what you like to get up to in the bedroom. They can also store your bank information, as well as links to your social media accounts and the data you share on them.

How they use this data will differ depending on what kind of business they are, but often it will result in targeted advertising and website management.

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