Suicide is a major, yet not often discussed, issue in modern society, and on Tuesday, the Trump administration took a step toward reducing high rates by launching a national campaign called REACH.
Fox News reported that digital ads will being appearing on the Internet Wednesday displaying a message that “suicide is preventable,” and that together, we can reduce the rates.
“As we face the tragedy of suicide in our nation, we must reach beyond what we have done before. We must change the way we think about, talk about, and address emotional pain and suffering. Suicide is preventable – but only if we empower ourselves and others with the knowledge, tools and resources we need to reach those who feel hopeless,” the website for the campaign says. “REACH is about preventing suicide. It is for and about everyone because we all have risk and protective factors that we need to recognize and understand.”
The website, which is maintained by the U.S. Department of Veterans Affairs, provides information about the risk factors of suicide and what can be done to prevent it, with a note at the top that includes the phone number to the Suicide Prevention Lifeline.