I'm often asked, Will AI agents replace digital marketers and site builders?. The answer is

I gave an AI agent edit access to my website | Dries Buytaert

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2025-01-22 01:30:07

I'm often asked, Will AI agents replace digital marketers and site builders?. The answer is "yes", at least for certain kinds of tasks.

To explore this idea, I prototyped two AI agents to automate marketing tasks on my personal website. They update meta descriptions to improve SEO and optimize tags to improve content discovery.

Watching the AI agents in action is incredible. In the video below, you'll see them effortlessly navigate my Drupal site — logging in, finding posts, and editing content. It's a glimpse into how AI could transform the role of digital marketers.

All of this could be done in one step, or with a single agent, but keeping a 'human-in-the-loop' is good for quality assurance.

This was achieved with just 120 lines of Python and a few hours of trial and error. As the video demonstrates, the code is approachable for developers with basic programming skills.

The key is the browser_use framework, which acts as a relatively simple bridge between LLMs and Playwright, a library for browser automation.

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