Vision Pro Bites Dog
Wayne Ma and Qianer Liu, reporting for The Information (paywalled, alas — here’s Techmeme’s roundup of summaries and regurgitations), “Apple Sharply Scales Back Production of Vision Pro”:
Apple has sharply scaled back production of its Vision Pro mixed reality headset since the early summer and could stop making the existing version of the device entirely by year end, according to multiple people directly involved in building components for the device.
The move suggests that Apple has enough inventory built up to meet demand for the foreseeable future. It follows Apple’s decision earlier this year to focus on building a model that’s cheaper than the current version — which retails for $3,500 — for possible release by the end of 2025, as The Information has previously reported. [...]
Counterpoint Research said Apple sold around 370,000 headsets in the first three quarters of this year and estimates that it will only sell around 50,000 more units by year end.
