The Danish Data Protection Agency has looked into the tool Google Analytics, its settings, and the terms under which the tool is provided. On the basi

Press release: Use of Google Analytics for web analytics

submited by
Style Pass
2022-09-21 18:30:09

The Danish Data Protection Agency has looked into the tool Google Analytics, its settings, and the terms under which the tool is provided. On the basis of this review, the Danish Data Protection Agency concludes that the tool cannot, without more, be used lawfully. Lawful use requires the implementation of supplementary measures in addition to the settings provided by Google.

In January 2022, the Austrian Data Protection Authority issued a decision on the use of Google Analytics by an Austrian organisation. Since then, the Austrian Data Protection Authority has issued another decision on the use of the tool and several decisions have also been issued by the French Data Protection Authority. Most recently, in June 2022, the Italian Data Protection Authority issued a decision on the use of the tool. In all of these cases, the supervisory authorities found that the use of Google Analytics under the given circumstances was unlawful.

Although the individual cases have been decided individually by the respective supervisory authorities that received the original complaint, the decisions represent a common European position among the supervisory authorities. It is essential – both for the organisations that process personal data and for the citizens whose personal data is processed – that European data protection law is interpreted uniformly across the EU/EEA. As the subject-matter of the submitted complaints has been exactly the same, the cases have been handled together by a working group under the auspices of the European Data Protection Board. Here the legal issues as well as how they should be assessed have been discussed.

Leave a Comment