Craftsmanship & Consideration

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2024-05-16 23:00:04

This will be the 16th(!) consecutive WWDC which I have attended1. My first in 2009 was a few months after the birth of my oldest child. He has never known a world where I didn’t disappear the first week of June to focus on my work. It is a pivotal fixture in my annual rhythm.

This last year has been a complicated one as an indie app developer. I’ve been in this community for long enough to know that there are always ebbs and flows in sentiment, and this year has lots of reasons to be feeling the ebb side of things. From new policies which introduced tremendous uncertainty and undermine our importance to the ecosystem, to challenging platform launches…there’s a lot to feel conflicted about this year.

But as I wandered through the woods somewhat surprisingly my feelings kept coming back to how excited and eager I was to once again head to Cupertino. I’ve learned that whenever I’m surprised by a feeling, it is a good idea to interrogate it because it’s an opportunity to learn something about myself.

What I came to realize was that the reason I was excited about WWDC had very little to do with the actual announcements themselves, but instead it was all about the people I’ll get to spend the week connecting with.

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