‘They’ve decided to claim the deity is their IP’: Disney allegedly files copyright claims over Loki fan art
These recreations aren’t just of the witty Marvel Cinematic Universe character who appears in a new Disney+ program. Even art specifically of the Norse deity, which predates the MCU character by a handful of centuries, could be claimed, according to an artist who posted a takedown notice of their Loki art from Redbubble.
Redbubble, a platform which allows artists to sell their work on stickers, T-shirts, coffee mugs, and other items, sent an email to Twitter user @YourBoswell letting them know that a design they had uploaded was being removed from the platform because “it may contain material that violates someone’s rights.”
“The owner of these rights has provided us with guidance describing the type of content they consider infringing that should be removed from the marketplace,” the email continues. “In most cases, this means that the rights holder did not specifically identify your work for removal, but that Redbubble has detected potential similarity between your removed work and one or more words, phrases or images included in the rights holder’s removal guidance.”
The rights holder, in this case, is indicated to be Disney Enterprises, Inc. The art in question is green lettering that says “Low Key,” which is titled “Low Key Loki.”
