How Google 'RIGGED' the online advertising market
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This graphic explains allegations that the Bernanke program caused AdX to drop the second bid from the auction and lower publisher earnings. Google is said to have retained the difference before adding it to a 'pool' to use it to inflate other bids. In this example, the advertiser pays $18, the publisher receives $7.20 ($9 minus Google's 20% fee), and Google puts the remaining $18 - $9 = $9 into a pool to spend on other auctions
