Growth Newsletter #225

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2024-11-21 18:00:11

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Unless you’re an old car nerd, maybe never. And if you are a car nerd, you maybe talked about the 1960’s E-Type that Enzo Ferrari called “the most beautiful car ever made.”

Well their sales have declined by about 70% in the last 3 years. Mostly due to competition releasing much cooler and more modern electric SUVs. 

Why get a $100k+ Jaguar SUV when you can get modern electric options like the Model Y (number one selling car in many markets), Model X, Rivian R1S, Porsche Macan, or a BMW iX?

It’s been generally accepted that their strategy to revive themselves is to go all in on being an electric luxury brand—like all the other luxury car brands are doing currently.

The other common reactions are… not appropriate for this newsletter. But let’s just say people are saying it doesn’t quite match the current culture moment with the clean sweep of Republicans.

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