Gupta, Dheer
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In the last decade or so, in business, consulting, and life, I've used a tool that I fondly and often refer to as the study of one.
The concept is quite simple, find a problem that you're trying to solve and see if you can find one subject whom you know and understand, who might've encountered this in their everyday life. Did it work for them? If not, could it work for other people like them? And vice versa if it did.
My favorite subject is myself. But, it's often my friends and peers. I always get consent. Mind you, I'll never undertake a study of one if conducting the study harms someone (other than myself) mentally, physically, financially, etc.
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