Apple continues its pursuit of healthcare through it primary wellness device, the Apple Watch. The company announced a number of wellness feature enhancements this week, but one, in particular, seems designed to serve the medical, not consumer, community. The device’s abilities to measure gait, heart rate and mobility enable it to form an activity index that could help doctors measure overall health or decline over a period of time. CNBC
dis-rup-shun : The fact that these features are designed to appeal to medical professionals, not just consumers, is likely a sign that the company’s tight partnership with care professionals is resulting in marketing to the medical community. Of course, equipping the medical community with unique tools leads to doctors, therapists and clinicians urging seniors, in particular, to purchase these devices to track long-term health, promoting the device as a leader in wellness tracking and driving it to become a standard among the growing senior population.
Facebook continues to be embroiled in controversy, this time due to its unwillingness to curtail what the group calls “irresponsible propagation of hate speech, racism, and misleading voter information,” according to Omnicom ad adency Goodby Silverstein. The agency represents brands including BMW, PayPal and Pepsi. CNBC.