On Monday, WhatsApp began rolling out payments in Brazil, the first country in what is expected to be a wider roll-out of the feature.
WhatsApp payments work using Facebook Pay, the company’s existing platform for sending money online. Facebook Pay allows users of the social media apps to save their credit or debit card information, encrypting the information to use for in-app transactions, such as sending money to a friend or donating to a non-profit.
Facebook Pay is already live on Facebook and Messenger in the U.S., but the rollout in Brazil is the first time the feature has spread to the encrypted messaging platform WhatsApp. Users can send payments, as well as request a payment. Along with sending money to friends inside WhatsApp, the feature also allows small businesses to conduct sales within the app.
“Today, we’re starting to launch payments for people using WhatsApp in Brazil,” Facebook founder and CEO Mark Zuckerberg said in a Facebook post on Monday morning. “We’re making sending and receiving money as easy as sharing photos.”