The internet is run by adtech right now, and all the biggest companies are thriving on that, and I think the sooner we get out of that, the better. It is certainly going to be hard, and I'm not against ads per-se, but I'm against ads everywhere, ads by default, ads making our lives crappier and more miserable.
Vladimir: It was 2018, and I was fresh out of the corporate world after the acquisition of my startup. I wanted a search engine for my kids that I could trust. My main motivation was to prevent my kids from being exposed to ads and tracking from a very young age.
Kids start to use computers at a young age since they need it for school, and 99% of kids start with Google. They’re providing free Chromebooks to schools, and it’s convenient to use Google, so that’s what kids are using.
I didn’t like the idea of them growing up with ad supported technology that would influence them from a young age – shaping their thoughts and views of the world.